Research in Motion has been having a lot of trouble competing in the new smartphone world. When it was just them, Palm and Microsoft it was an easy world to compete in; everyone had a large marketshare because of the differing values. In the new world, with Apple and Google taking aim at a new way to use your phone, and Microsoft revamping their OS from scratch, sticking to your core and not making major changes to keep up is a nearly impossible game to win.
At least BlackBerry has been able to stay alive with their perceived level of security. RIM has always stayed where they are in the business world because of their encryption of everything that passes through the phone, but in the modern world there are a lot of ways to accomplish that without BlackBerry. Therefore, the worst thing that could have happened was a long outage of the BlackBerry servers. Unfortunately that is exactly what happened this week.
Why is this outage such a big deal for RIM? Hit the break to find out.