Ever since Google discontinued using third party reviews on Places, we all knew it was only a matter of time before they bought their way back to relevance and this week they did just that. After an unsuccessful attempt to initiate a buyout a few years back, Zagat has officially been purchased by Google. This will most certainly change the social review landscape as we know it.
This purchase can certainly bring Google Places back to a relevant service as soon as Google reintegrates Zagat reviews into the service. The problem, however, comes with the credibility of Zagat. For years they have been the independant, unbiased review site and publication for restaraunts. That will all change once Google puts themselves in charge of the brand.
How might this change the way many people find new places to eat? Hit the break to find out.