GameStop Adding Apple Products to Its Lineup

GameStop Adding Apple Products to Its Lineup

posted Thursday Sep 8, 2011 by Scott Ertz

GameStop Adding Apple Products to Its Lineup

In one of the strangest moves we have seen out of GameStop in a while, they will soon be carrying Apple products in-store. In addition to selling products like the iPod Touch and iPad, the company will also begin offering iPhones. The idea of carrying iPhones now, as Apple is rumored to expand its US wireless offerings to all 4 carriers, adding Sprint and T-Mobile USA at iPhone 5 launch, sure seems like a good idea on paper. Over 20 million iPhones were sold this past quarter, and that can only increase if the rumors of Sprint and T-Mobile are true.

In addition to a large user-base for the iPhone and iPad, it also seems like a semi-natural fit for GameStop, seeing as more and more games are written to accommodate the platform. The problem with adding this new product category is that it will bring GameStop into a new world that they are not used to - wireless plans and activations. It's not an easy world, as any employee of a wireless carrier store, kiosk or third-party can tell you.

What else has GameStop got up their sleeves with Apple and how might they handle this shift? Hit the break to find out.

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