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Scott Ertz

Scott Ertz

Former Segment Host

Current Host

Current UpStream Contributor

Current Product Reviewer

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Scott is a developer who has worked on projects of varying sizes, including all of the PLuGHiTz Corporation properties. He is also known in the gaming world for his time supporting the DDR community, through DDRLover and hosting tournaments throughout the Tampa Bar Area. Currently, when he is not working on software projects or hosting F5 Live: Refreshing Technology, Scott can often be found returning to his high school days working with the Foundation for Inspiration and Recognition of Science and Technology (FIRST), mentoring teams and judging engineering notebooks at competitions. He has also helped found a student software learning group, the ASCII Warriors.

Recent UpStream Articles

Netflix Ends 2014 Strong, Proves Doubters Wrong

posted Saturday Jan 24, 2015 by Scott Ertz

Netflix Ends 2014 Strong, Proves Doubters Wrong

When Netflix announced their price increase last year, there were a lot of doubters. Many people, including investors, believed that the rate hike could lead to existing customers leaving the service. They also believed that a higher price would actually incentivize new customers to opt for other services, such as Amazon Prime Instant Video or Hulu Plus.

As it turns out, Netflix was right and critics were wrong. Customers are often willing to pay a slightly higher price for a higher quality product or service. In fact, customers are willing to pay a higher price for a product or service of equal or lesser quality so long as they believe the product is superior. Starbucks learned this lesson themselves when increasing their prices last year.

The thing that is important here is that premium brands, either in reality or in perception, enjoy certain privileges in pricing. For a company in this position, it is insane for them to not exercise that privilege. A great example of a company taking advantage of their marketing position is Apple, who has always charged far above market value for fairly pedestrian products. If customers didn't believe that Apple offered a premium product they could never get away with their pricing model.

Because of the new pricing from Netflix, they saw an incredible fourth quarter. Their profit margin rose a full point to 13%, with revenue growing 35% year-over-year. This growth comes during a year in which new costs arose, including Comcast charging for direct access, and a rollout of Super HD to everyone. Netflix has also spent money on a new slew of original programming, making it a more attractive option than its competitors, whose original programming is in less quantity than Netflix.

Were you offended by the price increase, or did you accept it because of the content available on the service? Let us know in the comments.

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Verizon Nearly Done with New FiOS Installs

posted Saturday Jan 24, 2015 by Scott Ertz

Verizon Nearly Done with New FiOS Installs

In early 2010, Verizon announced that they would slow down new FiOS installs at some point in the future, with the plan to stop new markets. Even though 2 years later they began ramping up again, it was only a matter of time before they completed their planned expansion. This week, Verizon CFO Fran Shammo said that they were nearing the end of new construction, saying,

I have been pretty consistent with this in the fact that we will spend more CapEx in the Wireless side and we will continue to curtail CapEx on the Wireline side. Some of that is because we are getting to the end of our committed build around FiOS, penetration is getting higher.

As the XLTE install has continued, and the speeds of wireless has gotten closer to that of wireline services, it makes sense that Verizon would want to focus their attention there. Wireline services are definitely not a growing industry, while wireless services are. This is especially important to a company who, as part of the same conference call, announced a net loss of $2.23 billion in the last quarter of 2014.

In regards to the overall health of existing FiOS subscriptions, Shammo said,

In broadband, we added 145,000 net FiOS customers in the quarter and 544,000 for the year. We have a total of 6.6 million FiOS Internet subscribers, representing 41.1 percent penetration... Overall net broadband subscribers increased 59,000 in the quarter and 190,000 for the full year. In FiOS video, we added 116,000 net customers in the quarter and 387,000 for the year. We have a total of 5.6 million FiOS video subscribers, which represents 35.8 percent penetration.

While this is good customer growth, it does not pay for the expansion of FiOS, or even the maintenance of a copper network. Hopefully they will use the money saved to speed up the expansion of XLTE, and even the 3G retirement plans, which will make room for more bandwidth. That will allow for Verizon to compete in a market that Clear tried to create - a wireless-based home Internet plan. Clear's network wasn't prepared to support the demand, though a renewed vigor from Verizon could make their network capable.

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Nintendo 'Winding Down' Club Nintendo Reward Program

posted Saturday Jan 24, 2015 by Scott Ertz

Nintendo 'Winding Down' Club Nintendo Reward Program

This is the end of an era: after 6 years of running within the US, Nintendo has announced that they will be ending their Club Nintendo rewards program. For those unfamiliar, the program rewards coins for performing certain actions, such as registering games or completing surveys. Those coins can then be used to purchase Nintendo-related items, such as Virtual Console downloads or clothing items.

While an interesting idea in concept, the implementation has always left a lot to be desired. Coins were rare, and difficult to collect enough of to be eligible for any reward that mattered. The best rewards were reserved for gold or platinum members, which was even more difficult to become. Those who were eligible for rewards were often left without them because of timelines and other odd requirements that were missed.

The program will be phased out in stages between now and July 1, 2015. New products will no longer be eligible for Club Nintendo rewards beginning now. March 31 will see the end of earning new coins, either for registering products whose codes you already have or for taking surveys, as well as the end of new sign-ups. June 30 will see the end of redeeming any remaining coins, with all data vanishing on July 1.

While it seems like a loss, it isn't so much. Club Nintendo will be replaced by a "new program" which, hopefully, will work better than the current implementation. With the new program, one can hope that the Japanese-exclusive rewards, the ones that everyone always actually wanted, will come to and end and we will see prizes in the US that people actually want.

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Windows 10: Predictions vs Reality

posted Friday Jan 23, 2015 by Scott Ertz

Windows 10: Predictions vs Reality

A little over a month ago, I gave some predictions on what Microsoft would present at this week's Windows 10 event, as well as some of the stuff I personally hoped to see more of. Luckily, Microsoft did not disappoint, even one-upping me on some of the categories. They even announced a product within the embedded family that I don't think anyone could have possibly anticipated.

They even outpaced themselves on releasing the next version of the technical preview - build 9926. During the event, the team said the next build would be made public sometime next week, but it was released at 1PM Eastern on Friday. That is less than 48 hours after the event's end, making it an extremely quick turnaround. While the build does not include everything from the presentation, it is fairly close.

Main System

The notification system saw a healthy upgrade from the last build. While in the past, the notification area seemed to be an after thought, this time it is well implemented and even feels a lot like its Windows Phone counterpart. Appearing as a Modern-style flyout, the screen takes the place of several former Windows 8 features in the Charms bar that are receiving new life.

At the bottom are the quick actions - buttons like in current Windows Phone that allow you to get to certain features or disable radios quickly. The system settings portion of the Charms bar is now here, along with the ability to interact with Wi-Fi, Bluetooth, etc. The 4 most common can be customized like in Windows Phone, but all are available from the expanded menu.

The whole top portion is the notification area. All of the toast messages that display, either from Modern or desktop apps, will be available here until you dismiss them, or you launch the calling application. An enhancement over Windows Phone and the previous build is the ability to dismiss individual notifications from an app instead of being forced to clear all notifications as a group. Just like with the phone, though, there are certain types of notifications that I never want to stick around, but perhaps that will be solved in the near future.

One of the nice revelations about Windows 10 was about pricing. It will be a free upgrade for Windows 7, 8 and 8.1 for the first 12 months after release. If you don't take advantage of the free upgrade during that timeline, you will presumably be required to pay a standard upgrade fee. Obviously, the smart idea will be to get the free upgrade information while you are able and upgrade later if that is your plan.

Missing from that list are two Windows platforms: Windows Phone and Windows RT. Most Windows Phone 8+ devices will be compatible with Windows 10, though a list is not available. Microsoft intends to bring the OS to all Lumia devices, though I do have some doubts about any older 512MB devices, such as the 520 and 620 series. Windows RT, on the other hand, will not be quite so lucky. An update to RT will be released that will bring many of the Windows 10 features to the devices, without actually bringing Windows 10 to the devices. In conjunction, the Microsoft Store no longer has any Surface 2 devices for sale.

For all of the information on the rest of the Windows 10 announcements, hit the break.

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Fox Might Be Bringing X-Files Back to Television

posted Sunday Jan 18, 2015 by Scott Ertz

Fox Might Be Bringing <i>X-Files</i> Back to Television

Last week on the Nerdist podcast with Chris Hardwick, Gillian Anderson was asked if she would be interested in returning to the X-Files universe in her acting career, and she said she would be overjoyed. Apparently she misses the series so much that she has been working to gather a loud enough fanbase on social media to bring the show back. For most of us, this seemed like a longshot, but Fox recently brought 24 back with a miniseries, so nothing is impossible, right?

Correct. In fact, Fox has spoken with creator Chris Carter, and they are in talks to revive the long-dead franchise, probably in miniseries form. Here's the thing about miniseries that many people may not know: they are actually an active pilot program to see if a program could survive on its own. That means, should the proposed miniseries succeed, the series could return full time to the network.

There is a catch, though: both Gillian Anderson and David Duchovny would have to agree to come back as a pair. Obviously Anderson is interested, but her time may not be available. She is currently starring on Hannibal on NBC and The Fall on Netflix, which leaves little time for a 3rd full-time series. Duchovny, after the end of Californication last year has signed on to headline Aquarius on NBC.

All of this does not mean that the series return is impossible. In fact, if Anderson is interested enough to be actively recruiting fans to demand its return, that means she believes there is enough room in her schedule to make it work, at least at a miniseries level. If Fox is able to revive the series, even for a short run, it would mark a good year for Sci-Fi fans, with NBC set to revive Heroes, also in miniseries form, as early as this year.

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