Tea is a new concept brewing device for tea. Similar to the capsule-style drop-in coffee machines, this device allows you to drop in a tea capsule and the machine does the rest. The difference here is that the capsule spins, helping to remove oxygen from the mix, which the company believes is the cause of bitterness.
The idea factory of Cambridge Consultants is responsible for the concept, along with many others. While the organization does not necessarily bring their ideas to market, they do work with manufacturers and licensing companies to make it happen.
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Video by Jeffrey Powers of Geekazine.