The Perfect Combination of Social Media and Social Action - PLuGHiTz Live Special Events - Show Notes

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The Perfect Combination of Social Media and Social Action

Sunday Sep 9, 2018 (00:19:24)

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We were thrilled to see one of our favorite start-ups from Collision 2017 back again this year. It was great to catch up with Ultimatum Inc and learn about their progression. Since we last spoke, they have been working on their fascinating crowd funding platform for 501(c)(3) nonprofit organizations and have gotten their beta version up and running.

This year we got a chance to speak with the CEO, Matthew McCabe. For those who had not yet heard of them, he explained that Ultimatum is a web platform that allows you to take action on social and political issues using event based donations to nonprofits. There are any number of issues that many of us have very strong feelings about. Using their platform is an excellent way to not only donate to the causes that we find important, but also make more than just a monetary impact. You can also help to raise social awareness in the process.

Individuals and companies alike can set up donation campaigns on Ultimatum. Instead of donating one lump sum to a particular cause, extra awareness is brought by setting it up so that small amounts get donated every time a specific hashtag is used. For example, one recent and special campaign was set up to donate a dime to The Dru Project, a non-profit that supports LGBTQ high school GSAs and college scholarships, every time somebody used #thedruproject. The campaign went viral after IGN Tweeted about the campaign. According to Keyhole, the campaign resulted in 5,000 posts, engaged 3,000 people, and had 17 million impressions on Twitter. So even more important that the donation was the increase in awareness that was created as a result of the campaign.

This platform is also perfect for generating brand recognition and can be used in so many creative ways. After watching the complete interview, head over to their website for more information and find out how to start your own campaign.

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